App store download tracking
It can be used for many different causes, and to bring it all together in one sentence: “Firebase is Google’s mobile application development platform that helps you build, improve, and grow your app.” There’s a lot of value and different functionalities that Firebase can offer to App developers and marketers. Let’s start with the one that is very useful to have, which is Firebase.
There aren’t many useful and easy to comprehend resources about comparing them, so it is hard to figure out which ones are essential to have and why you might sometimes need to use several tracking platforms. One of the main things we have encountered so far with App marketers is the lack of knowledge about different mobile tracking/attribution partners. App tracking partners – Firebase vs mobile measurement platforms To track all the different events happening after the install, and to attribute them to a certain partner, you will need a tracking/attribution partner. Do you understand which channels actually drive installs of good quality that will go on to use the app and make purchases? Or which channels will get you very low-quality users who might not even open the app after installing?
#App store download tracking install
That’s why it’s crucial to know what’s happening after the install has taken place. But should it be the main goal? A more reasonable answer is that you will want users to make in-app purchases and drive sales! Or if your goal is to get more ad revenue from people using the app, you would want them to be active inside the app and actually use it instead of just installing, opening it once, and then forgetting. Many App marketers say that their goal is to get more installs. In Apple Search Ads, you will not need additional tracking either to start campaigns as Apple Search Ads can track installs without a tracking/attribution partner.Īlthough you could do some campaigns without tracking, if you are even a little serious about having successful app campaigns, you will need to track and measure what happens after the install as well!Īt the end of the day, usually installs are just the first step in your acquisition funnel.
#App store download tracking for android
But this will only work for Android campaigns. For example, you could advertise with Google Ads as Google can already track the Installs for Android and the Cost for each install without doing anything. There are ways to do some initial campaigns without having a tracking set-up. Tracking iOS app campaigns post iOS 14 – SKAdNetwork.Here is a bunch of questions to answer which can help you when doing your own research and choosing a measurement partner:.Which mobile measurement partner to choose?.Measurement Partners will help see the value of each ad network more objectively.What is a Mobile Measurement Partner (MMP)?.What is Firebase and why do you need it.